Are you or your team managing media investments?  Paid media is often the largest single line item in a marketing budget, an investment designed to drive your business forward.   It’s also a rapidly evolving discipline with its own terminology, metrics, regulations and players.  If you want to know more about:

  • How a media plan is developed, from defining objectives through setting a strategy to identifying tactics.
  • Media terminology and definitions;
  • The current landscape for television, online, mobile, radio, print and out of home
  • Understanding changing consumer media habits: what can and cannot be measured;
  • How to think about the role of each medium in moving consumers along the purchase lifecycle;
  • The role of both direct response and brand media in the marketing mix;
  • The do’s and don’ts of briefing your media partner;
  • How to evaluate a media plan.
  • Measuring success

BigReach can provide custom workshops and seminars for your marketing team ranging from 3 hours to two days.  Click here to contact us.

You can also take advantage of these public programs that feature instruction by Maura Hanley:

 Schulich Executive Education Center:
Masters Certificate in Marketing Communications Leadership

Canadian Marketing Association:
Media for Marketers

Not what you are looking for?  Explore the training offered here:

Have a program you would like Maura Hanley to speak at or endorse on this page?  Click here