BigReach Learning is lead by Maura Hanley, an advertising industry veteran with 20 years experience and a passion for learning.  Maura has consistently kept pace with the latest in marketing innovation including everything from performance analytics to social media and mobile tactics.  She shares her knowledge through workshops, lectures and presentations.  For a complete listing of past speaking engagements, click here

Maura has worked with advertisers in a variety of categories including telecommunication, financial, automotive, pharmaceutical, travel, retail and package goods.  Her expertise includes both brand and direct marketing.

Maura started her career at a full service agency, planning and buying print, TV, and radio campaigns for a variety of advertisers in the media department of Ogilvy&Mather (now Mindshare).  She then put her media knowledge to use at Unitel, joining the marketing department of the telecommunications company in the early days of long distance deregulation.  She worked closely with the advertising agency and marketing operations, gaining experience in direct marketing and customer database segmentation.  Maura executed her first online campaign at Unitel, sponsoring a bulletin board in 1994.

As an Account Director at HYPN (now PHD), Maura lead the media strategy for the launch of Sprint’s The Most for Business and the America Express AirMiles and Blue Cards.  In 1998 she joined MBS (now MediaCom) to launch a Direct Response division.  Two years later she launched the Digital division.  Under Maura’s leadership, these divisions have grown to be among the largest and most successful in Canada.   Maura has developed digital media strategies for a diverse group of clients including TD Canada Trust, Rogers, Canadian Tire, Expedia and P&G.

With the relaunch of BigReach Learning, Maura comes full circle back to sharing knowledge.  Her first job out of university was teaching English in China at the Sichuan Institute of Foreign Languages in 1986.